SEO- Search engine optimization is the modern, acknowledged way to increase the amount and quality of traffic to the website by organic search engine results.
But even though SEO is a proven model there are some doubts and even myths around it. Below I offer 7 most popular myths about SEO.
1. SEO is all lies
This is probably the most illogical and wrong opinion about SEO, which was probably made up by people who were seeking for the immediate result without putting much effort in it. If there are enough effort and commitment in it there is no way of SEO not working. And if the company is looking for success it should invest a good amount of money in SEO as a marketing strategy.
2. Doing SEO once does it all
This myth is connected to the previous one. Investing in SEO once, or even a few times is not the best idea if a company wants to see some good result. As the competition is extensive and new pages are being created simultaneously you might stay behind if you hesitate to invest in it.
3.SEO guarantees top rankings right away
Even though there might be some SEO promising top rankings right away in search engines, there can’t be any kind of guarantee of such thing. SEO is oriented on a long-term result, for your companies rankings to be stable and it needs some time to be achieved.
4. The quality of the keywords don’t matter
SEO Keywords matter the most when it comes to pushing the rankings of the website. These are the words of your web content that make your website “searchable”. The success of the website is depended on the quality of the keywords used in the content. If relevant and demanded keywords are used, it is more likely to get visited by more people.
5. More amount of words in the content lead to higher rankings
First of all, the number of words in the content don’t define the quality of it. When It comes to SEO the thing that really matters is finding out exactly what people are looking for and providing it in a better way than the opponents. Offering valuable, specific and brief information can be way beneficial.